By Eric M. Johnson | 03/07/2016 11:19:50Google will remove links to websites that link to other websites and will treat them as static links, the search giant announced Monday.
Google is working with industry and academics to determine the best way to remove those links, which Google said is part of the search engine’s efforts to improve how users find and understand information on the web.
The announcement comes as Google’s search engine struggles to attract users who prefer to find information in search results and is facing criticism for not making better use of the web as a platform.
“Our goal is to give people the information they need when they need it, not just to help them search and rank for keywords they care about, but also to serve them the best results,” Google’s Chief Executive Officer Eric Schmidt said in a blog post.
Google, which has been experimenting with ways to use the web to improve its search results, said the changes will be rolled out over the next few months.
The company said it will be “more transparent” about the changes and will release more information on how they will work in the future.
A spokesperson for the American Association of University Professors, which represents the academic profession, said that the association has concerns about Google’s approach.
“We want to see better, more transparent and fair treatment of links,” the group’s director of policy and research, Richard Smith, said in an email.
“This is especially troubling because links to external sites are an important part of search engine optimization, which is why we have lobbied for them to be treated as part of content that is linked.”
The organization has lobbied Google to take a more neutral approach to linking.
Google has been criticized in recent years for not using the web properly and for being too aggressive with the way it uses search.
Google in 2014 launched its own search engine, called Google, to help people find what they’re looking for on the internet.
It also has a new website, called Search, that will let users find information from the internet through links, but it does not have a search function.
In February, the company said that Google will not include links to other sites in search result pages in the coming months.