A big reason for the NFL’s massive and increasingly lucrative online ad spending is that its fans are more likely to shop at online retailers.
That makes for an easy selling point when it comes to buying goods from Amazon and other online retailers, even if the items aren’t exactly as they look on the store’s website.
The NFL has long been the biggest player in online ad sales, and it’s expected to continue to grow as more and more fans begin to spend more of their time online.
The league also has become one of the top advertisers in the United States, with ad spending growing more than 5 percent in the past year.
That’s partly due to the league’s growing presence on smartphones, which is a major revenue driver for the company.
The number of smartphones the NFL uses has grown significantly in recent years, with its mobile ad spending more than quadrupling in the last five years, to $8 billion last year.
The average NFL player, for instance, spends about $20,000 on mobile advertising each year, according to a report from Kantar Media/CMAG.
The big question, then, is why is NFL fandom buying more of the products that other NFL fans don’ t?
The answer, it turns out, is that some NFL fans are choosing to shop online instead of shopping at stores.
This is because they’re spending more on goods online that are more appealing to them, says Jeff Loomis, a partner at the consulting firm PwC.
And they’re buying more products from online retailers that sell products they would otherwise not be able to afford in stores.
Loomus says the online shopping spree is “a big factor in the NFL becoming a more prominent online destination.”
But he says the NFL is just one factor in that trend.
“It’s a good thing for consumers,” he says.
“I think there’s a lot of overlap with other retailers.”
Loomi says that’s because most people buying online are buying in bulk, buying one item from multiple online retailers at once, and buying that item online.
“A lot of that spending is done on a regular basis,” Loomas says.
And if you buy an item on Amazon, for example, you can then buy it again at a store.
The result is that “most consumers will buy more than one item online,” Lomis says.
That means “more than 80 percent of consumers who purchase online, and most of those who buy on a weekly basis, will also buy multiple items online.”
For example, if you’re a fan of the Atlanta Falcons and are looking to buy a new helmet, the first item you’ll want to buy online is an item from a sports apparel retailer called Urban Outfitters.
The helmet you’re buying from Urban Outfits will be much different from the one you’ll see on the Atlanta Braves website.
For one, you won’t see a helmet made from a special material called Carbon Fiber, which can make the helmet feel more premium than a traditional helmet made of rubber.
That, of course, can be a big selling point for some fans who prefer the look of traditional helmets over the feel of a carbon fiber version.
And there are a lot more online retailers than on-field merchandise sales, says Loomias, so you might find a product that is more appealing online than it is at a brick-and-mortar store.
For example: the Falcons’ helmet helmet, for some reason, isn’t available at the NFL store.
It’s available from UrbanOutfitters, but not at Amazon.
So, for every Falcons fan who is shopping online, that person will also be buying more than four different items online.
But Loomises says it’s unlikely that the NFL would try to change that if it were to lose a few million fans a year.
“The league has a pretty strong brand and it would be hard to change,” he said.
But if you want to find out why the NFL keeps getting bigger online and what makes it so successful, Loomies says you can read a full article on his site about the topic.
You can also look at this infographic from PwCs that breaks down the NFL ad spending, which also looks at other industries.