Brand Strategy

Speak directly to the heart of your ideal customer

A solid brand strategy is the foundation of a powerful brand. It’s the first step in building an authentic, meaningful brand that resonates with your target audience and helps you reach business goals.

A brand strategy is the overarching plan for how your business will use its identity to grow and succeed. It’s more than just a tagline or logo — it’s a set of principles that guide all aspects of your marketing efforts and help you stay consistent over time.

Using our 5 step Flower Framework, we help you identify your brand’s roots, foundation, sprout, foliage, and blooms for a comprehensive brand strategy.

Our Flower Framework

Explore Your Why

Roots

  • Brand Mission
  • Brand Vision
  • Brand Purpose
  • Brand Story

Establish Your Base

Foundation

  • Competitor Research
  • Target Audience Discovery

Share Your Message

Sprout

  • Brand Name & Tagline
  • Brand Values
  • Brand Positioning
  • Brand Content Pillars

Set The Tone

Foliage

  • Brand Voice
  • Brand Personality

Discover Your Identity

Blooms

  • Brand Colors
  • Brand Fonts
  • Brand Imagery
  • Brand Graphics
  • Brand Logo

Roots

Explore Your Why

Mission

Vision

Story

Purpose

Foundation

Establish Your Base

Competitor Research

Target Audience Discovery

Sprout

Share Your Message

Brand Name & Tagline

Brand Values

Brand Positioning

Brand Content Pillars

Foliage

Set The Tone

Brand Voice

Brand Personality

Blooms

Discover Your Identity

Brand Colors

Brand Fonts

Brand Imagery

Brand Graphics

Brand Logo

Branding Packages

Blooms

$1200

Visual Branding Questionnaire

Branding Moodboard

Branding Guidelines Ebooket

Full Flower

$2000

Brand Strategy Workbook

Visual Branding Questionnaire

Competitor Research

60 Minute Brand Strategy Session

Branding Moodboard

Branding Guidelines Ebooket

BONUS

Logo Design

Roots-Foliage

$800

Brand Strategy Workbook

Competitor Research

60 minute Brand Strategy Session