The challenge in designing for Freshizi, a portable blender, was to create a website that screamed modern, innovative, and enthusiastic. Freshizi wanted buyers to marvel at their product and feel like they couldn’t close their browser without it.
Core design elements such as theme, color scheme, and typography were used to create a vibrant and fun feel to the site and invoke curiosity in the reader. The chosen theme is clean but engaging, drawing the reader in with movement and interactive elements. The modern typography reinforces the idea that this brand is at the forefront of technology. The central colors were chosen based on their effects cited in color theory. Colors that emphasized positive emotions and liveliness were selected to invigorate the reader.
Orange: Excitement, Optimism, Warmth
Pink: Bold, Trendy, Unique
Blue: Authentic, Confidence, Dependability